Craft
Thousands of interviews, countless hours of sketching, and innumerable designs inform our judgement, skills and intuition.
Process
Our craft is a combination design and research. We are Human Centered designers. We connect with people to learn about what motivates and drives them. Then we create, prototype and test. We combine what is desirable, feasible and makes good business sense. Our teams capabilities, experience and culture allow us to uniquely deliver on this process.
In general, our process resembles the Stanford d.school Design Thinking Framework.
“We help companies connect with their users in a meaning-full way. Your users have the answer and will help you find the way.”
David Lubensky Humancraft Research Lead
Capabilities
Design Research
In our practice, research and design inform and feed off each other. Because we integrate design into research we can ask unique questions and uncover insights that direct key design directions earlier and faster. Talking with people grounds our thinking in reality.
Strategy
Design can be a strategic tool to help guide business and product decisions. By making ideas tangible design can help customers give real feedback on strategic directions and provide management the confidence they need to go forward.
Human Factors
We research and design the Human Factors for life saving products. We uncover and design within peoples limits to allow people to effectively, safely and achieve their goals. We design solutions for Neurosurgeons and for people living with Dementia, we always design to meet their unique needs and challenges.
User Experience Design
We design User Experiences from the ground up from opportunity finding, to design principles, through prototyping and into detailed spec for development. We are very experienced collaborating with in house software development teams.
Industrial Design
For us Industrial Design is part of a holistic design process. We explore device architecture and usability. As we refine towards a final solution we look closely at the appearance and manufacturability of a product. Our ID team works closely in collaboration with in-house engineering.
Brand Strategy
Brands are more than a logo. Brands are built on experiences, products, features and language. We can research what quality your customers are looking for. Then, we can help you define those key features that manifest the experience your customers desire.
“Everything you touch is seriously beautiful.”
David Schindler Qr8 Medical
Engagements
As a small team we can engage in flexible ways that benefit your needs and process.
Projects
Project are tailored towards discovery and differentiable design. They are collaborative and deliver strategic insights, principles, UX, UI, ID, and branding.
Retainers
Retainer engagements provide long term outsourced service and supervisory expertise. Because of their duration, the process of insight discovery and differentiable design evolve, and are internalized and incorporated throughout the collaborative relationship.
Workshops
Workshop engagements are fast and focused. They help your team build consensus and get unstuck through a quick burst of expertise and advisory.